A comfortable bed and a TV do not necessarily make an overnight stay outstanding because that is what one expects from an airport motel.  What does make the difference between a good experience and a great one is how the guests are treated by the staff.  This applies to every single member of the hotel staff from the reception desk to the dish-washer.  The dish-washer may not have much contact with guests, but it can happen, and he or she should be trained to interact with guests in exactly the same way that the hotel manager or receptionists are trained.

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